Universal Music Group subsidiary Def Jam launches its African arm “Def Jam Africa” , with Nigerian acts like Larry Gaaga and Vector Tha Viper and also South African Acts like Boity ,Cassper Nyovest Nadia Nakai ,Nasty C ,Tshego Tellaman and Ricky Tyler.
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Universal Music Group announces the launch of @defjamafrica The new label group dedicated to supporting the best in African Hip-hop talent and culture across the continent with the some of Africa’s most influential artists and MC’s including Nigeria’s finest: @larrygaaga @vectorthaviper and the likes of @casspernyovest @nasty_csa @boity @nadianakai @tellamanofficial @tshego_worldwide @rickytylershow Welcome Def Jam Africa !!!! @defjamafrica #defjamafrica
Def Jam Africa would be dedicated to representing the best Hiphop, Afrobeats and Trap talents in Africa .The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent.
Read full announcement here