Davido, Tiwa Savage, and Mr. Eazi cover Billboards Magazine’s first-ever issue dedicated to the African continent African Now titled: This Isn’t a Fad’: Three of Africa’s Biggest Stars on Making the Industry Come to Them, states that the “next musical revolution is brewing in Africa.”
The story which was all done by video conference and written by Gail Mitchell, addressed topics like life under quarantine, the increase in their revenue now that they recognized internationally, the difference between major labels and independent labels, “afrobeats” as a category and the factors that have played a part in the music industry’s investment in Africa.
“People just need to get on the train. This isn’t a fad. With 1.2 billion people, we’re not going anywhere anytime soon. We’re here to stay,” Tiwa savage mentions in the interview.
To which Davido adds;
“the feeling you get from Afrobeats and African music is just different…People have always loved African music, but we didn’t have the avenues to go worldwide.”
Mr. Eazi says;
“There’s [also] a general wind of appreciation for what being African is all about…Back then, even in the villages you’d hear people singing Céline Dion. But now people are playing 99% Nigerian music because that’s what’s hip,“
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I cover magazine I cover magazine !!! 🌎🌎🌎 @billboard Cover with my sister @tiwasavage and brother @mreazi !!! 🙏🏿 …. “The forces that unite us are intrinsic and greater than the superimposed influences that keep us apart.” – Africa Must Unite ! I DREAMT OF THIS SHIT!! ❤️❤️
Check out the full interview here